Call Tracking allows you to monitor calls out of your website and know exactly what marketing activity brought them there; whether it was from another website, Google or your paid search effort.
So no more will you need to guess how your caller has discovered you.
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Clients with AdWords have an intrinsic need to monitor the calls that relate to their keywords, to be able to comprehend which keywords deliver call conversions. call tracking solution With no visibility of call conversions, it’s not really possible to work out if your investment from the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are searching to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, as it lets you see your ROI for each of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business enterprise.