Cornwall Holiday Park has become one of the fantastic national institutions. Generations of families, by the turn of the century onwards, have left Cornwall’s cities to head for their two weeks summer holidays on the British shore.
The Holiday Park had a rather humble start, essentially offering lodging, food and entertainment under one roof, more frequently than not on the border of a big traditional seaside town like Blackpool, Skegness or even Great Yarmouth. Trevornick
These vacation parks were very popular with families looking for affordable holidays, at a time when international travel was expensive and unobtainable for a big proportion of the general public.
However as international travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant that Cornwall holidays no longer offered the value that was such a unique selling point for many of the parks that are popular. Together with the new found competition from guaranteed sunlight, cheap lodging, food and beverage, UK holiday parks came under increasing stress.
The tough times that faced the sector proved definitely compounded by a shift in understanding of the holiday park experience. When you mentioned vacation parks individuals began to think of the popular TV series Hi-de-Hi rather than ending rounds of knobbly knees competitions, donkey rides and red coat style entertainment. Unfortunately combined with chilly and windy chalets and indifferent food!
Like many UK tourism business the independent and multiple vacation park owners began to find a reduction in the interest within their own vacation offering. The park owners came up with a number of options to counter the understanding and the enhance the standard of the holiday park experience.
Primarily the lodging was upgraded. Clients were no longer happy with basic amenities, therefore holiday parks spent millions on improving lodging facilities, from updating the rooms to creating penthouse apartments with plasma TV’s, four poster beds and room services. This led in holiday parks providing a more upmarket feel to all their lodging and provided customers with a much greater selection of choice.
Second the entertainment offering changed hugely. Some UK parks began to specialise in just offering specific entertainment breaks. Leading comedians, shows and musical acts have begun to top the invoice and themed evenings leading to entertainment like continent american, 60’s revivals and dancing and sport breaks.
Thirdly the traditional three meals a day that of parks has likely seen the best change. To accommodate to the shift needs of holiday makers more and more parks have began to offer self catering choices rather than providing full or half board and charging extra for foods. A number of the larger chain parks have gone even further and do not offer any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves possess diversified, offering different items to various vacation markets, therefore gets the catering, and some holiday parks today make a virtue of the fact that they offer three best quality foods daily.
One example of a company who stayed ahead of the game was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they had been residing to high quality infrastructure, catering and entertainment and the initial costs of the project have been rewarded with a reputation for high quality holiday park experience.
But Potters aren’t the only company offering high quality park style holidays. A growing number of developments in Cornwall are constructing the lodge style accommodation away from the standard holiday park centers of seaside cities. The inland lodge fashion developments have specifically moved away in the’playground’ picture and today offer champagne and hot tubs style rests at a quiet and secluded rural environment.
Parks are springing up directly across Cornwall on the coast and inland and more than ever before Cornwall holiday park experience offers something for everybody from traditional entertainment in Great Yarmouth, to five star luxury in the Cotswolds. With so much innovation in the industry vacation parks will continue to offer more of what exactly the holidaymaker needs and needs – a high quality vacation experience.